The social media ROI (Return On Investment) is an elusive concept to many digital marketers. It’s defined, measured and calculated differently across different industries, companies and agencies. But what almost all brands and businesses have in common, however, is that Continue reading How to use Google Analytics to enhance your social media ROI
Social media automation is kind of like The Force – it can be used for good or evil. When implemented poorly, or in lieu of a real strategy, the results can be disastrous and, well, really embarrassing. But when used Continue reading 6 creative ways to use social media automation tools
While there’s certainly a wealth of data to be gleaned on the Facebook Insights tab, a color-coded analysis on the Excel export can teach you a lot very quickly about what’s working, what isn’t and why. What I love about Continue reading Supercharge your content strategy with this Facebook Insights hack
Regardless of your industry, events and conferences are both incredibly exciting and terribly overwhelming, especially if you plan to cover them live on social media. Live tweeting, whether you’re doing it for your personal brand or for your organization, offers Continue reading Your guide to live tweeting an event in any industry
Social media and your website are in a serious, committed, long-term relationship. For all intents and purposes, they are married. That means a decision for one platform should never be made without consulting the health and well-being of the other. Continue reading 5 social media integration mistakes you didn’t realize you’re making on your website
Last week I did something I never thought I’d do. I got a tattoo. A matching one, in fact, with my mom and my baby sister. Naturally, it was my sister’s idea (she’s a teenager). But we all went along Continue reading Why getting a tattoo made me a better social media marketer
About half the people I talk to think social media is a dream job. Others openly express they’d rather spend their days scrubbing toilets. Regardless of which camp you fall into, these 6 misconceptions about social media professionals often dominate Continue reading 6 common misconceptions about social media professionals
It’s no secret there’s a lot of noise on social media. Often that’s the biggest challenge associated with social listening – you just lose way too much time filtering through all of the crap. I’ve found Tweetdeck to be an Continue reading Never miss a piece of trending content with Tweetdeck
It’s no secret that ecommerce brands have been having a love affair with Pinterest for quite awhile now. But too many non-ecommerce brands are shrugging off the channel, writing it off as just a place to post pictures of products Continue reading 6 ways to create “Pinteresting” content for non-ecommerce brands
Over the last year and a half, we’ve created and shared tons of free social media resources and tools to make your job easier and faster. Below, we’ve aggregated our favorites. Social Media Metrics Tracking Template Download Dog-Eared Social’s 2015 Continue reading Top social media resources from Dog-Eared Social!