According to Blackbaud, in 2012 more than a third of all charitable giving took place in the last three months of the year, with nearly 18% of all fundraising revenue showing up in December.
While this can be a fun time to watch the money roll in, it’s important to not forget that it’s also a time of fierce competition. Your core supporters are making their year-end gifts to you, but many people are trying to decide where to invest their money by asking the simple question, “Where can I donate so my money has the greatest impact?”
With that in mind, it’s important that in addition to repeat fundraising asks and matching gift campaigns, that nonprofits also take the time to show off what you can do, and make the case that their dollars will go the farthest when invested in your charity.
Infogr.am is an excellent, free tool to really showcase your successes by creating visual, data-rich infographics quickly on a user-friendly platform. I gathered a few of CARE’s most impressive facts and plugged them into Infogr.am’s festive Christmas theme, and in less than an hour, I had this to share on social media: