And with so many tools available to help nonprofits keep track of all of the content they’ve shared, why wouldn’t we want to highlight the great work we’ve been doing as we ring in the new year?
So, in the spirit of the aggregated recap, I’ve made a list of a few of my favorite lists made by nonprofits to celebrate progress in 2013.
1. World Food Programme
WFP highlights their top 12 photos of 2013 on a single, scrolling page. Each photo represents a different country and month.
— World Food Programme (@WFP) December 23, 2013
2. World Vision
World Vision got creative with their list, presenting the top 5 ways to give in 2013.
Their list cleverly provides an array of countries and services they provide, as well as a final unrestricted ask to give your dollars where they’re needed most. Really, all of these options are fairly evergreen, but cleverly presented as a year-end opportunity.
What really impressed me was their blog post of five tips to choose your year-end charity. More than ever before, donors are demanding transparency. They’re wising up to efficiency ratings and overhead costs – they want to know how charities are spending their money.
5 tips to help you evaluate which charity to send end-of-year donations to for your 2013 taxes. On our blog: http://t.co/Z3yGUMhgMv
— World Vision USA (@WorldVisionUSA) December 30, 2013
They didn’t give into the temptation to just talk about themselves, and why they’re the right choice. Instead, they provide an informative list of things to looks for when deciding where to spend your money. The fact that they provide this in the first place, and that it lives on their blog, enhances their own credibility among their readership.
3. Humane Society of the United States
HSUS asks you to check out their biggest animal victories in 2013. Then they do something a little risky – they link to a donation form with an embedded video. While we’ve never had much luck embedding videos on our donation form – the engagement seems to substitute for conversions – if HSUS is doing it for year-end, I’m sure they’ve tested it among their audience with positive results. And let’s be honest – how can anyone resist a feel-good video with cute baby animals?
4. Human Rights Campaign HRC is the only nonprofit I’ve come across who published a best-of list that wasn’t of their own photos, posts or accomplishments. Though, their list of Best LGBT-Inclsuive Ads of 2013 is highly indicative of the influence of their work, and showcases a victory embodying their core values as an organization.
Not to sound like a middle-school cliche, but I saw that everyone else was doing it so I decided to get in on the action. Using the “campaign” feature in Argyle Social, I was able to pin-point CARE’s top-performing posts of 2013 by category (which I assigned when I created the posts), and was therefore able to create the following Storify in just under two hours, which I advertised as the most important things we were able to accomplish with the help of our supporters this year. While our staff on the ground may not agree that celebrating #GivingTuesday at our Atlanta headquarters or screening a documentary are among our most significant accomplishments, this list is really designed for our online supporters, to give them a sense not only of our poverty-fighting work, but of our community as an organization, which hopefully they’ll want to be a part of.