Late in 2013, digital marketing company TrackMaven released a study analyzing 123 Fortune 500 Instagram accounts. Among other data, they analyzed the filters used by the companies’ more than 19,000 images. Excluding photos without a filter, Lo-Fi, X-Pro II, Valencia, Continue reading 5 of the most popular Instagram filters and when to use them
In many ways the Super Bowl is an “I’ll show you mine if you show me yours” breeding ground for brands. It’s a platform to prove who’s the biggest and who’s the best, and top brands are pulling out all Continue reading 4 key marketing takeaways from the best 2015 Super Bowl commercials
There’s nothing scarier than a social media strategy gone stale (except maybe an axe murderer back from the dead to avenge his untimely demise…but that’s for another time). So, in an effort to avoid sending your strategy to ghost town, Continue reading 13 social media habits to kill this Halloween
Today is my birthday. Though I’m not thrilled about getting one year older, I do love my birthday every year. An excuse to celebrate, treat yourself, catch up with the people closest to you and most importantly: eat cake. In Continue reading Ingredients: social media strategy birthday cake
Last week I had the honor of being a guest on The App Guy Podcast. The host Paul Kemp and I talked about social media marketing, entrepreneurship and leaving my steady job at CARE to go solo. It was a Continue reading Listen to my guest appearance on The App Guy Podcast!
We’ve all been there. Our star web writer is on vacation. It’s all-hands-on-deck for another project (that has nothing to do with social media). Or, simply, there’s just nothing going on. But, as they say, the show must go on, Continue reading What your Facebook and Twitter feeds should look like during a slow week