Supercharge your content strategy with this Facebook Insights hack

Facebook Insights Color Coded Spreadsheet

While there’s certainly a wealth of data to be gleaned on the Facebook Insights tab, a color-coded analysis on the Excel export can teach you a lot very quickly about what’s working, what isn’t and why. What I love about Continue reading Supercharge your content strategy with this Facebook Insights hack

6 social media location hacks to grow your brand

Social Media Location - Promoted Tweet

Whether you’re an international brand or a small local business, location matters. Bigger brands need to not just understand how audiences react differently in different cities and states, they also need to tailor messaging to connect with people on a Continue reading 6 social media location hacks to grow your brand

Your favorite social media strategy posts from 2014

Top Posts of 2014!

Dog-Eared Social had a great first year. More than 7,000 of you read the blog and I even got to know a few of you better when you reached out via email (dogearedsocial@gmail.com). We have some exciting things planned for Continue reading Your favorite social media strategy posts from 2014

How to use Facebook Audience Insights to build audience personas

Facebook Audience Insights - Brenda

Meet Brenda. She’s 45 years old. She lives in her upper-middle class home with her husband and 2 school-aged children. She drives a minivan and enjoys listening to the radio, especially country music. She graduated from college but didn’t go Continue reading How to use Facebook Audience Insights to build audience personas

5 ways to use Facebook for social media market research

Social Media Market Research - Post Analytics

Facebook is famous for providing a wealth of data about your friends and your fans. But did you know you can also use it for competitive social media market research? The insights you can glean from the following tips and Continue reading 5 ways to use Facebook for social media market research

5 hidden gems you can find on Facebook Insights

Facebook Insights - Engagement Rate

As marketers, we love the wealth of data on Facebook Insights. More data is always better, right? But it can be a bit of a time suck mining through it to find what’s most useful. Unfortunately, with Facebook Insights, some Continue reading 5 hidden gems you can find on Facebook Insights

Spring clean your social media strategy

Spring Cleaning Dog

Spring cleaning isn’t just for those pesky tomato stains or ceiling fan dust. It’s an opportunity to provide those same “fresh start” principles to your social media strategy. Summer is on its way, which hopefully means craziness at the office Continue reading Spring clean your social media strategy