How to measure your ROI on social media marketing

Measure your social media ROI in 5 easy steps When you start adding likes, follows, retweets, shares, etc., you can come up with some very big numbers, which are all but meaningless when not presented with proper context. Below I Continue reading How to measure your ROI on social media marketing

3 ways your Facebook ads campaign is like trying to stick to a diet

It’s year-end fundraising time, which means ramping up that social ad spend as the year comes to a close. But we’re also about two weeks out from those new-year’s resolution weight-loss commercials. So, in the spirit of the new year, Continue reading 3 ways your Facebook ads campaign is like trying to stick to a diet