How to Track Your Instagram Analytics on Iconosquare

While Instagram doesn’t currently have an analytics dashboard, a free application called Iconosquare will provide you with data for your Instagram account. Step 1: Log in with your Instagram information Good news! If you have an Instagram account, you already Continue reading How to Track Your Instagram Analytics on Iconosquare

How to use Facebook Audience Insights to build audience personas

Facebook Audience Insights - Brenda

Meet Brenda. She’s 45 years old. She lives in her upper-middle class home with her husband and 2 school-aged children. She drives a minivan and enjoys listening to the radio, especially country music. She graduated from college but didn’t go Continue reading How to use Facebook Audience Insights to build audience personas

6 free resources you didn’t know you could use as social media tools

Free Social Media Tools - Content Idea Generator

The web is full of sites claiming to offer the best free social media tools. Some of them are great while others, not so much. But some of the most effective social media tools I use weren’t meant built for Continue reading 6 free resources you didn’t know you could use as social media tools

5 ways to use Facebook for social media market research

Social Media Market Research - Post Analytics

Facebook is famous for providing a wealth of data about your friends and your fans. But did you know you can also use it for competitive social media market research? The insights you can glean from the following tips and Continue reading 5 ways to use Facebook for social media market research

Download your social media campaign template to execute and measure your next campaign

Social Media Campaign Template

Your social media campaign kicks off with the first post, right? Wrong! Executing a successful social media campaign requires some planning. There are many ingredients you’ll need to make sure your campaign resonates with the right people, and we’ve collected Continue reading Download your social media campaign template to execute and measure your next campaign

Infographic: Key social media metrics and free social media tools to track them

Social Media Metrics Infographic

It could be a long time before we see a one-size-fits-all analytics tool for all of the top social media channels. Until we do, we’re stuck tracking each channel’s social media metrics by their rules – their KPI’s and their Continue reading Infographic: Key social media metrics and free social media tools to track them

5 hidden gems you can find on Facebook Insights

Facebook Insights - Engagement Rate

As marketers, we love the wealth of data on Facebook Insights. More data is always better, right? But it can be a bit of a time suck mining through it to find what’s most useful. Unfortunately, with Facebook Insights, some Continue reading 5 hidden gems you can find on Facebook Insights

What to do when your social media tools disappear

Panic

Last week, I got the email no social media marketer ever wants to read. Argyle Social, my social media publishing, monitoring and analytics tool is being discontinued as of the end of May. The news put me into a frenzy Continue reading What to do when your social media tools disappear