An hour a day: Create your social media content strategy in one week

Social media, that’s just 140 characters, right? Easy! Unfortunately, that’s not the case. Social media is a lot more than writing a tweet. It’s knowing how your audience is going to react before they do. It’s not just knowing what Continue reading An hour a day: Create your social media content strategy in one week

Free Resource: Audience Engagement Social Media Guide

Audience Social Media Engagement Guide

In March, my associate, Sabrina Harvey, and I created this social media guide for constituents attending CARE’s national advocacy conference. While this was my fifth year covering social media at the conference, this was the first time we created a Continue reading Free Resource: Audience Engagement Social Media Guide

Infographic: Your Social Media Bucket List

The insanely fast-paced nature of social media marketing means that the job comes with a lot of surprises (both pleasant and not) and a lot of learning by doing. From embracing your errors, to handling your complicated relationships with frequent Continue reading Infographic: Your Social Media Bucket List

Using grassroots and social media for social change

Social media to influence Congress

Last week my CARE colleague Stephanie Chen and I hosted a webinar for our CARE Action Network members on using traditional and social media to influence legislature. Stephanie talked about writing and placing letters to the editor (LTE’s) in newspapers Continue reading Using grassroots and social media for social change

Spring clean your social media strategy

Spring Cleaning Dog

Spring cleaning isn’t just for those pesky tomato stains or ceiling fan dust. It’s an opportunity to provide those same “fresh start” principles to your social media strategy. Summer is on its way, which hopefully means craziness at the office Continue reading Spring clean your social media strategy

Social media engagement comes down to quality, not quantity

I was going through my February metrics for CARE the other day and was surprised to find that this Facebook post was the highest performing social media post of the month in terms of revenue. This is particularly surprising for Continue reading Social media engagement comes down to quality, not quantity

6 ways to make old social media content new again

All social media managers areĀ  expected to produce fresh content daily. But if a good social media post links to more information, does that mean we have to develop new website content at the same pace? Unless you have a Continue reading 6 ways to make old social media content new again