Download your free 2015 Social Media Metrics Tracking Template

Download Social Media Metrics Tracking Template

This is part 1 of a 2-part series. Read part 2, “How to prove your social media ROI.” It’s a new year, and, among other things, that means new numbers and new spreadsheets. While we can’t help you with your Continue reading Download your free 2015 Social Media Metrics Tracking Template

Your favorite social media strategy posts from 2014

Top Posts of 2014!

Dog-Eared Social had a great first year. More than 7,000 of you read the blog and I even got to know a few of you better when you reached out via email (dogearedsocial@gmail.com). We have some exciting things planned for Continue reading Your favorite social media strategy posts from 2014

5 ways to use Facebook for social media market research

Social Media Market Research - Post Analytics

Facebook is famous for providing a wealth of data about your friends and your fans. But did you know you can also use it for competitive social media market research? The insights you can glean from the following tips and Continue reading 5 ways to use Facebook for social media market research

6 Twitter lists you need to build a killer content marketing strategy

Twitter Lists

Perhaps one of the most under-utilized features in social media and content marketing, Twitter lists can provide the solutions you need to be a more productive social media marketer and content aggregator. Build and maintain the six Twitter lists below Continue reading 6 Twitter lists you need to build a killer content marketing strategy

Download your social media campaign template to execute and measure your next campaign

Social Media Campaign Template

Your social media campaign kicks off with the first post, right? Wrong! Executing a successful social media campaign requires some planning. There are many ingredients you’ll need to make sure your campaign resonates with the right people, and we’ve collected Continue reading Download your social media campaign template to execute and measure your next campaign

5 hidden gems you can find on Facebook Insights

Facebook Insights - Engagement Rate

As marketers, we love the wealth of data on Facebook Insights. More data is always better, right? But it can be a bit of a time suck mining through it to find what’s most useful. Unfortunately, with Facebook Insights, some Continue reading 5 hidden gems you can find on Facebook Insights

6 social media lessons we can learn from man’s best friend

social Media lessons I learned from my dog

Two years ago this week, we adopted our dog Niles less than two weeks after our honeymoon. Since then, he’s taught us a lot about love (it’s amazing you can look into the eyes of that little fluff ball while Continue reading 6 social media lessons we can learn from man’s best friend

An hour a day: Create your social media content strategy in one week

Social media, that’s just 140 characters, right? Easy! Unfortunately, that’s not the case. Social media is a lot more than writing a tweet. It’s knowing how your audience is going to react before they do. It’s not just knowing what Continue reading An hour a day: Create your social media content strategy in one week

Free Resource: Audience Engagement Social Media Guide

Audience Social Media Engagement Guide

In March, my associate, Sabrina Harvey, and I created this social media guide for constituents attending CARE’s national advocacy conference. While this was my fifth year covering social media at the conference, this was the first time we created a Continue reading Free Resource: Audience Engagement Social Media Guide