How to use Google Analytics to enhance your social media ROI

social media roi

The social media ROI (Return On Investment) is an elusive concept to many digital marketers. It’s defined, measured and calculated differently across different industries, companies and agencies. But what almost all brands and businesses have in common, however, is that Continue reading How to use Google Analytics to enhance your social media ROI

Supercharge your content strategy with this Facebook Insights hack

Facebook Insights Color Coded Spreadsheet

While there’s certainly a wealth of data to be gleaned on the Facebook Insights tab, a color-coded analysis on the Excel export can teach you a lot very quickly about what’s working, what isn’t and why. What I love about Continue reading Supercharge your content strategy with this Facebook Insights hack

5 social media integration mistakes you didn’t realize you’re making on your website

social media integration - social media icons

Social media and your website are in a serious, committed, long-term relationship. For all intents and purposes, they are married. That means a decision for one platform should never be made without consulting the health and well-being of the other. Continue reading 5 social media integration mistakes you didn’t realize you’re making on your website

4 questions to ask yourself to add this crucial ingredient to digital marketing

Last week one of television’s best shows aired its finale. Mad Men certainly had its ups and downs throughout its seven seasons, but the finale solidified one of the main themes of the show in one of the most brilliant Continue reading 4 questions to ask yourself to add this crucial ingredient to digital marketing

6 things you can do right now to exponentially increase your Twitter reach

If a tweet is published, but no one reads it, was it on brand? No, it was a colossal waste of time. Sometimes Twitter can feel like shouting into a crowded room, but thankfully, there are a couple strategy tweaks Continue reading 6 things you can do right now to exponentially increase your Twitter reach

6 social media location hacks to grow your brand

Social Media Location - Promoted Tweet

Whether you’re an international brand or a small local business, location matters. Bigger brands need to not just understand how audiences react differently in different cities and states, they also need to tailor messaging to connect with people on a Continue reading 6 social media location hacks to grow your brand

Download your free social media strategy template (2015 update!)

Download your free social media strategy template

Enter your email in the box below, and you’ll be able to download your free social media strategy template. There’s a lot more to social media than writing 140 characters every once in awhile. Everything you publish has the potential Continue reading Download your free social media strategy template (2015 update!)

Social media checklist – get it all done in under an hour a day

Social Media Checklist

Social media is like a hurricane that, within just a couple of years, blew across industries disrupting the lives of marketers with already very full plates. And let’s be honest – for many businesses – it fell into the laps Continue reading Social media checklist – get it all done in under an hour a day