How to use Google Analytics to enhance your social media ROI

social media roi

The social media ROI (Return On Investment) is an elusive concept to many digital marketers. It’s defined, measured and calculated differently across different industries, companies and agencies. But what almost all brands and businesses have in common, however, is that Continue reading How to use Google Analytics to enhance your social media ROI

Supercharge your content strategy with this Facebook Insights hack

Facebook Insights Color Coded Spreadsheet

While there’s certainly a wealth of data to be gleaned on the Facebook Insights tab, a color-coded analysis on the Excel export can teach you a lot very quickly about what’s working, what isn’t and why. What I love about Continue reading Supercharge your content strategy with this Facebook Insights hack

How to unify social media metrics across platforms

social media metrics

One of the things that makes social media marketing both gratifying and frustrating is that each of the social platforms are so different. They all function a little bit differently, indicators of success vary slightly, and they all track different Continue reading How to unify social media metrics across platforms

Use Tableau Public for free social media analytics you won’t find anywhere else

Social Media Analytics Weekday

There are tons of free tools out there that allow you to plug in your social media profiles and spit out a plethora of social media analytics without sharing the data behind it. What’s the time frame? How many posts Continue reading Use Tableau Public for free social media analytics you won’t find anywhere else

6 social media location hacks to grow your brand

Social Media Location - Promoted Tweet

Whether you’re an international brand or a small local business, location matters. Bigger brands need to not just understand how audiences react differently in different cities and states, they also need to tailor messaging to connect with people on a Continue reading 6 social media location hacks to grow your brand

Top 5 social media myths it’s time to stop believing in 2015

social media myths

Social media seems to be everywhere you look, but it’s still a relatively new phenomenon. That means there are plenty of antiquated and flat-out wrong perceptions of how, why and the best ways to use these channels for business. Below Continue reading Top 5 social media myths it’s time to stop believing in 2015

How to prove your social media ROI – 2015 Update

Social Media ROI

This is part 2 of a 2-part series on measuring social media ROI (Return On Investment). Read part 1 for a guide to the essential social media metrics, where to find them and how to track them as well as Continue reading How to prove your social media ROI – 2015 Update

How to Track Your Instagram Analytics on Iconosquare

While Instagram doesn’t currently have an analytics dashboard, a free application called Iconosquare will provide you with data for your Instagram account. Step 1: Log in with your Instagram information Good news! If you have an Instagram account, you already Continue reading How to Track Your Instagram Analytics on Iconosquare

How to use Facebook Audience Insights to build audience personas

Facebook Audience Insights - Brenda

Meet Brenda. She’s 45 years old. She lives in her upper-middle class home with her husband and 2 school-aged children. She drives a minivan and enjoys listening to the radio, especially country music. She graduated from college but didn’t go Continue reading How to use Facebook Audience Insights to build audience personas