6 free resources you didn’t know you could use as social media tools

Free Social Media Tools - Content Idea Generator

The web is full of sites claiming to offer the best free social media tools. Some of them are great while others, not so much. But some of the most effective social media tools I use weren’t meant built for Continue reading 6 free resources you didn’t know you could use as social media tools

5 ways to use Facebook for social media market research

Social Media Market Research - Post Analytics

Facebook is famous for providing a wealth of data about your friends and your fans. But did you know you can also use it for competitive social media market research? The insights you can glean from the following tips and Continue reading 5 ways to use Facebook for social media market research

Download your social media campaign template to execute and measure your next campaign

Social Media Campaign Template

Your social media campaign kicks off with the first post, right? Wrong! Executing a successful social media campaign requires some planning. There are many ingredients you’ll need to make sure your campaign resonates with the right people, and we’ve collected Continue reading Download your social media campaign template to execute and measure your next campaign

Infographic: Key social media metrics and free social media tools to track them

Social Media Metrics Infographic

It could be a long time before we see a one-size-fits-all analytics tool for all of the top social media channels. Until we do, we’re stuck tracking each channel’s social media metrics by their rules – their KPI’s and their Continue reading Infographic: Key social media metrics and free social media tools to track them

5 hidden gems you can find on Facebook Insights

Facebook Insights - Engagement Rate

As marketers, we love the wealth of data on Facebook Insights. More data is always better, right? But it can be a bit of a time suck mining through it to find what’s most useful. Unfortunately, with Facebook Insights, some Continue reading 5 hidden gems you can find on Facebook Insights

What to do when your social media tools disappear

Panic

Last week, I got the email no social media marketer ever wants to read. Argyle Social, my social media publishing, monitoring and analytics tool is being discontinued as of the end of May. The news put me into a frenzy Continue reading What to do when your social media tools disappear

Spring clean your social media strategy

Spring Cleaning Dog

Spring cleaning isn’t just for those pesky tomato stains or ceiling fan dust. It’s an opportunity to provide those same “fresh start” principles to your social media strategy. Summer is on its way, which hopefully means craziness at the office Continue reading Spring clean your social media strategy

Download your social media strategy template

Sign up for e-mail below to download your free social media strategy template, then read below for tips for writing a kick-ass social plan. If you do social media for your business or organization, chances are someone has asked to Continue reading Download your social media strategy template

7 facts your CEO needs to know about the work you do on social media

7 social media facts and figures you need to know about Scroll down for full-size infographic Even though I manage social media for a living, when people ask me, “What’s the point?” I still freeze up a bit. It’s no Continue reading 7 facts your CEO needs to know about the work you do on social media

How to measure your ROI on social media marketing

Measure your social media ROI in 5 easy steps When you start adding likes, follows, retweets, shares, etc., you can come up with some very big numbers, which are all but meaningless when not presented with proper context. Below I Continue reading How to measure your ROI on social media marketing