6 things you can do right now to exponentially increase your Twitter reach

If a tweet is published, but no one reads it, was it on brand? No, it was a colossal waste of time. Sometimes Twitter can feel like shouting into a crowded room, but thankfully, there are a couple strategy tweaks Continue reading 6 things you can do right now to exponentially increase your Twitter reach

6 social media location hacks to grow your brand

Social Media Location - Promoted Tweet

Whether you’re an international brand or a small local business, location matters. Bigger brands need to not just understand how audiences react differently in different cities and states, they also need to tailor messaging to connect with people on a Continue reading 6 social media location hacks to grow your brand

Social media checklist – get it all done in under an hour a day

Social Media Checklist

Social media is like a hurricane that, within just a couple of years, blew across industries disrupting the lives of marketers with already very full plates. And let’s be honest – for many businesses – it fell into the laps Continue reading Social media checklist – get it all done in under an hour a day

How to use Facebook Audience Insights to build audience personas

Facebook Audience Insights - Brenda

Meet Brenda. She’s 45 years old. She lives in her upper-middle class home with her husband and 2 school-aged children. She drives a minivan and enjoys listening to the radio, especially country music. She graduated from college but didn’t go Continue reading How to use Facebook Audience Insights to build audience personas

6 Twitter lists you need to build a killer content marketing strategy

Twitter Lists

Perhaps one of the most under-utilized features in social media and content marketing, Twitter lists can provide the solutions you need to be a more productive social media marketer and content aggregator. Build and maintain the six Twitter lists below Continue reading 6 Twitter lists you need to build a killer content marketing strategy

The job of a social media manager, in 6 important charts

knowing how to know things

It should come as no surprise that social media moves fast. There are a lot of networks to keep up with, and policies, best practices and toolsets are changing every day. While reading a number of blogs every single day Continue reading The job of a social media manager, in 6 important charts

6 social media lessons we can learn from man’s best friend

social Media lessons I learned from my dog

Two years ago this week, we adopted our dog Niles less than two weeks after our honeymoon. Since then, he’s taught us a lot about love (it’s amazing you can look into the eyes of that little fluff ball while Continue reading 6 social media lessons we can learn from man’s best friend

An hour a day: Create your social media content strategy in one week

Social media, that’s just 140 characters, right? Easy! Unfortunately, that’s not the case. Social media is a lot more than writing a tweet. It’s knowing how your audience is going to react before they do. It’s not just knowing what Continue reading An hour a day: Create your social media content strategy in one week

Infographic: Your Social Media Bucket List

The insanely fast-paced nature of social media marketing means that the job comes with a lot of surprises (both pleasant and not) and a lot of learning by doing. From embracing your errors, to handling your complicated relationships with frequent Continue reading Infographic: Your Social Media Bucket List