What to do when your social media tools disappear

Panic

Last week, I got the email no social media marketer ever wants to read. Argyle Social, my social media publishing, monitoring and analytics tool is being discontinued as of the end of May. The news put me into a frenzy Continue reading What to do when your social media tools disappear

Spring clean your social media strategy

Spring Cleaning Dog

Spring cleaning isn’t just for those pesky tomato stains or ceiling fan dust. It’s an opportunity to provide those same “fresh start” principles to your social media strategy. Summer is on its way, which hopefully means craziness at the office Continue reading Spring clean your social media strategy

Social media engagement comes down to quality, not quantity

I was going through my February metrics for CARE the other day and was surprised to find that this Facebook post was the highest performing social media post of the month in terms of revenue. This is particularly surprising for Continue reading Social media engagement comes down to quality, not quantity

Download your social media strategy template

Sign up for e-mail below to download your free social media strategy template, then read below for tips for writing a kick-ass social plan. If you do social media for your business or organization, chances are someone has asked to Continue reading Download your social media strategy template

How to measure your ROI on social media marketing

Measure your social media ROI in 5 easy steps When you start adding likes, follows, retweets, shares, etc., you can come up with some very big numbers, which are all but meaningless when not presented with proper context. Below I Continue reading How to measure your ROI on social media marketing

5 New Year’s resolutions for the social media professional – or at least for me

New Year's Resolutions

I took some time to reflect on what I’d like to accomplish in social media in the coming year, and came up with this top-5 list of things I think I can do better. Have you mastered any of my Continue reading 5 New Year’s resolutions for the social media professional – or at least for me