How to use Google Analytics to enhance your social media ROI

social media roi

The social media ROI (Return On Investment) is an elusive concept to many digital marketers. It’s defined, measured and calculated differently across different industries, companies and agencies. But what almost all brands and businesses have in common, however, is that Continue reading How to use Google Analytics to enhance your social media ROI

Supercharge your content strategy with this Facebook Insights hack

Facebook Insights Color Coded Spreadsheet

While there’s certainly a wealth of data to be gleaned on the Facebook Insights tab, a color-coded analysis on the Excel export can teach you a lot very quickly about what’s working, what isn’t and why. What I love about Continue reading Supercharge your content strategy with this Facebook Insights hack

5 social media integration mistakes you didn’t realize you’re making on your website

social media integration - social media icons

Social media and your website are in a serious, committed, long-term relationship. For all intents and purposes, they are married. That means a decision for one platform should never be made without consulting the health and well-being of the other. Continue reading 5 social media integration mistakes you didn’t realize you’re making on your website

How to get a month’s worth of social media posts out of a single piece of content

Social Media Posts - Content Visualizations

Say your blog post or article is just 500 words. Twitter is 140 characters. If you tweeted the entire article, 140 characters at a time, that would probably take you close to 25 tweets to pull it off. I’m not Continue reading How to get a month’s worth of social media posts out of a single piece of content

4 questions to ask yourself to add this crucial ingredient to digital marketing

Last week one of television’s best shows aired its finale. Mad Men certainly had its ups and downs throughout its seven seasons, but the finale solidified one of the main themes of the show in one of the most brilliant Continue reading 4 questions to ask yourself to add this crucial ingredient to digital marketing

Writing for social media – 5 tips to get noticed

writing for social media

What’s the difference between writing for a grade and writing for social media? When someone has to grade your paper, they’re guaranteed to read it. In the cut-throat social media world, no one owes you anything. If your social media Continue reading Writing for social media – 5 tips to get noticed

6 social media location hacks to grow your brand

Social Media Location - Promoted Tweet

Whether you’re an international brand or a small local business, location matters. Bigger brands need to not just understand how audiences react differently in different cities and states, they also need to tailor messaging to connect with people on a Continue reading 6 social media location hacks to grow your brand

Social media checklist – get it all done in under an hour a day

Social Media Checklist

Social media is like a hurricane that, within just a couple of years, blew across industries disrupting the lives of marketers with already very full plates. And let’s be honest – for many businesses – it fell into the laps Continue reading Social media checklist – get it all done in under an hour a day

4 key marketing takeaways from the best 2015 Super Bowl commercials

Super Bowl Commercials

In many ways the Super Bowl is an “I’ll show you mine if you show me yours” breeding ground for brands. It’s a platform to prove who’s the biggest and who’s the best, and top brands are pulling out all Continue reading 4 key marketing takeaways from the best 2015 Super Bowl commercials

6 free resources you didn’t know you could use as social media tools

Free Social Media Tools - Content Idea Generator

The web is full of sites claiming to offer the best free social media tools. Some of them are great while others, not so much. But some of the most effective social media tools I use weren’t meant built for Continue reading 6 free resources you didn’t know you could use as social media tools