Your guide to live tweeting an event in any industry

Your Guide to Live Tweeting Events

Regardless of your industry, events and conferences are both incredibly exciting and terribly overwhelming, especially if you plan to cover them live on social media. Live tweeting, whether you’re doing it for your personal brand or for your organization, offers Continue reading Your guide to live tweeting an event in any industry

Never miss a piece of trending content with Tweetdeck

Trending Content by Engagements

It’s no secret there’s a lot of noise on social media. Often that’s the biggest challenge associated with social listening – you just lose way too much time filtering through all of the crap. I’ve found Tweetdeck to be an Continue reading Never miss a piece of trending content with Tweetdeck

How to launch a killer user-generated content campaign in 6 easy steps

If you’re looking to up your social media engagement levels, a user-generated content campaign (UGC) is definitely the way to go. UGC campaigns are free or very low cost to execute, they let your audience know you care about what Continue reading How to launch a killer user-generated content campaign in 6 easy steps

How to build a Twitter influencer list on any topic

SocialBro_Twitter influencer list

The best way to become a Twitter influencer is to know Twitter influencers. Every industry is unique, but there are a few steps you can follow to build a forceful Twitter influencer list on almost any topic that you can Continue reading How to build a Twitter influencer list on any topic

6 things you can do right now to exponentially increase your Twitter reach

If a tweet is published, but no one reads it, was it on brand? No, it was a colossal waste of time. Sometimes Twitter can feel like shouting into a crowded room, but thankfully, there are a couple strategy tweaks Continue reading 6 things you can do right now to exponentially increase your Twitter reach

Use Tableau Public for free social media analytics you won’t find anywhere else

Social Media Analytics Weekday

There are tons of free tools out there that allow you to plug in your social media profiles and spit out a plethora of social media analytics without sharing the data behind it. What’s the time frame? How many posts Continue reading Use Tableau Public for free social media analytics you won’t find anywhere else

6 social media location hacks to grow your brand

Social Media Location - Promoted Tweet

Whether you’re an international brand or a small local business, location matters. Bigger brands need to not just understand how audiences react differently in different cities and states, they also need to tailor messaging to connect with people on a Continue reading 6 social media location hacks to grow your brand

Top 5 social media myths it’s time to stop believing in 2015

social media myths

Social media seems to be everywhere you look, but it’s still a relatively new phenomenon. That means there are plenty of antiquated and flat-out wrong perceptions of how, why and the best ways to use these channels for business. Below Continue reading Top 5 social media myths it’s time to stop believing in 2015

How to prove your social media ROI – 2015 Update

Social Media ROI

This is part 2 of a 2-part series on measuring social media ROI (Return On Investment). Read part 1 for a guide to the essential social media metrics, where to find them and how to track them as well as Continue reading How to prove your social media ROI – 2015 Update

Download your free 2015 Social Media Metrics Tracking Template

Download Social Media Metrics Tracking Template

This is part 1 of a 2-part series. Read part 2, “How to prove your social media ROI.” It’s a new year, and, among other things, that means new numbers and new spreadsheets. While we can’t help you with your Continue reading Download your free 2015 Social Media Metrics Tracking Template