6 Twitter lists you need to build a killer content marketing strategy

Twitter Lists

Perhaps one of the most under-utilized features in social media and content marketing, Twitter lists can provide the solutions you need to be a more productive social media marketer and content aggregator. Build and maintain the six Twitter lists below Continue reading 6 Twitter lists you need to build a killer content marketing strategy

The job of a social media manager, in 6 important charts

knowing how to know things

It should come as no surprise that social media moves fast. There are a lot of networks to keep up with, and policies, best practices and toolsets are changing every day. While reading a number of blogs every single day Continue reading The job of a social media manager, in 6 important charts

5 hidden gems you can find on Facebook Insights

Facebook Insights - Engagement Rate

As marketers, we love the wealth of data on Facebook Insights. More data is always better, right? But it can be a bit of a time suck mining through it to find what’s most useful. Unfortunately, with Facebook Insights, some Continue reading 5 hidden gems you can find on Facebook Insights

6 social media lessons we can learn from man’s best friend

social Media lessons I learned from my dog

Two years ago this week, we adopted our dog Niles less than two weeks after our honeymoon. Since then, he’s taught us a lot about love (it’s amazing you can look into the eyes of that little fluff ball while Continue reading 6 social media lessons we can learn from man’s best friend

An hour a day: Create your social media content strategy in one week

Social media, that’s just 140 characters, right? Easy! Unfortunately, that’s not the case. Social media is a lot more than writing a tweet. It’s knowing how your audience is going to react before they do. It’s not just knowing what Continue reading An hour a day: Create your social media content strategy in one week

Free Resource: Audience Engagement Social Media Guide

Audience Social Media Engagement Guide

In March, my associate, Sabrina Harvey, and I created this social media guide for constituents attending CARE’s national advocacy conference. While this was my fifth year covering social media at the conference, this was the first time we created a Continue reading Free Resource: Audience Engagement Social Media Guide

Infographic: Your Social Media Bucket List

The insanely fast-paced nature of social media marketing means that the job comes with a lot of surprises (both pleasant and not) and a lot of learning by doing. From embracing your errors, to handling your complicated relationships with frequent Continue reading Infographic: Your Social Media Bucket List

Using grassroots and social media for social change

Social media to influence Congress

Last week my CARE colleague Stephanie Chen and I hosted a webinar for our CARE Action Network members on using traditional and social media to influence legislature. Stephanie talked about writing and placing letters to the editor (LTE’s) in newspapers Continue reading Using grassroots and social media for social change