Supercharge your content strategy with this Facebook Insights hack

Facebook Insights Color Coded Spreadsheet

While there’s certainly a wealth of data to be gleaned on the Facebook Insights tab, a color-coded analysis on the Excel export can teach you a lot very quickly about what’s working, what isn’t and why. What I love about Continue reading Supercharge your content strategy with this Facebook Insights hack

Top 5 social media myths it’s time to stop believing in 2015

social media myths

Social media seems to be everywhere you look, but it’s still a relatively new phenomenon. That means there are plenty of antiquated and flat-out wrong perceptions of how, why and the best ways to use these channels for business. Below Continue reading Top 5 social media myths it’s time to stop believing in 2015

How to use Facebook Audience Insights to build audience personas

Facebook Audience Insights - Brenda

Meet Brenda. She’s 45 years old. She lives in her upper-middle class home with her husband and 2 school-aged children. She drives a minivan and enjoys listening to the radio, especially country music. She graduated from college but didn’t go Continue reading How to use Facebook Audience Insights to build audience personas

5 ways to use Facebook for social media market research

Social Media Market Research - Post Analytics

Facebook is famous for providing a wealth of data about your friends and your fans. But did you know you can also use it for competitive social media market research? The insights you can glean from the following tips and Continue reading 5 ways to use Facebook for social media market research

5 hidden gems you can find on Facebook Insights

Facebook Insights - Engagement Rate

As marketers, we love the wealth of data on Facebook Insights. More data is always better, right? But it can be a bit of a time suck mining through it to find what’s most useful. Unfortunately, with Facebook Insights, some Continue reading 5 hidden gems you can find on Facebook Insights

7 facts your CEO needs to know about the work you do on social media

7 social media facts and figures you need to know about Scroll down for full-size infographic Even though I manage social media for a living, when people ask me, “What’s the point?” I still freeze up a bit. It’s no Continue reading 7 facts your CEO needs to know about the work you do on social media

How to measure your ROI on social media marketing

Measure your social media ROI in 5 easy steps When you start adding likes, follows, retweets, shares, etc., you can come up with some very big numbers, which are all but meaningless when not presented with proper context. Below I Continue reading How to measure your ROI on social media marketing

5 New Year’s resolutions for the social media professional – or at least for me

New Year's Resolutions

I took some time to reflect on what I’d like to accomplish in social media in the coming year, and came up with this top-5 list of things I think I can do better. Have you mastered any of my Continue reading 5 New Year’s resolutions for the social media professional – or at least for me

3 ways your Facebook ads campaign is like trying to stick to a diet

It’s year-end fundraising time, which means ramping up that social ad spend as the year comes to a close. But we’re also about two weeks out from those new-year’s resolution weight-loss commercials. So, in the spirit of the new year, Continue reading 3 ways your Facebook ads campaign is like trying to stick to a diet