How to use Facebook Audience Insights to build audience personas

Facebook Audience Insights - Brenda

Meet Brenda. She’s 45 years old. She lives in her upper-middle class home with her husband and 2 school-aged children. She drives a minivan and enjoys listening to the radio, especially country music. She graduated from college but didn’t go Continue reading How to use Facebook Audience Insights to build audience personas

Social media engagement comes down to quality, not quantity

I was going through my February metrics for CARE the other day and was surprised to find that this Facebook post was the highest performing social media post of the month in terms of revenue. This is particularly surprising for Continue reading Social media engagement comes down to quality, not quantity

3 lessons nonprofit marketers can learn from Super Bowl ads

golden retriever puppy

Though nonprofits are underrepresented in the glitz and glamor of the Super Bowl, we are all marketers – whether we’re selling a cause or a product. The minds behind the multi-million dollar advertisements are the best and the brightest in Continue reading 3 lessons nonprofit marketers can learn from Super Bowl ads

How to measure your ROI on social media marketing

Measure your social media ROI in 5 easy steps When you start adding likes, follows, retweets, shares, etc., you can come up with some very big numbers, which are all but meaningless when not presented with proper context. Below I Continue reading How to measure your ROI on social media marketing

3 ways your Facebook ads campaign is like trying to stick to a diet

It’s year-end fundraising time, which means ramping up that social ad spend as the year comes to a close. But we’re also about two weeks out from those new-year’s resolution weight-loss commercials. So, in the spirit of the new year, Continue reading 3 ways your Facebook ads campaign is like trying to stick to a diet