How to get a month’s worth of social media posts out of a single piece of content

Social Media Posts - Content Visualizations

Say your blog post or article is just 500 words. Twitter is 140 characters. If you tweeted the entire article, 140 characters at a time, that would probably take you close to 25 tweets to pull it off. I’m not Continue reading How to get a month’s worth of social media posts out of a single piece of content

How to launch a killer user-generated content campaign in 6 easy steps

If you’re looking to up your social media engagement levels, a user-generated content campaign (UGC) is definitely the way to go. UGC campaigns are free or very low cost to execute, they let your audience know you care about what Continue reading How to launch a killer user-generated content campaign in 6 easy steps

4 questions to ask yourself to add this crucial ingredient to digital marketing

Last week one of television’s best shows aired its finale. Mad Men certainly had its ups and downs throughout its seven seasons, but the finale solidified one of the main themes of the show in one of the most brilliant Continue reading 4 questions to ask yourself to add this crucial ingredient to digital marketing

4 key marketing takeaways from the best 2015 Super Bowl commercials

Super Bowl Commercials

In many ways the Super Bowl is an “I’ll show you mine if you show me yours” breeding ground for brands. It’s a platform to prove who’s the biggest and who’s the best, and top brands are pulling out all Continue reading 4 key marketing takeaways from the best 2015 Super Bowl commercials

How to prove your social media ROI – 2015 Update

Social Media ROI

This is part 2 of a 2-part series on measuring social media ROI (Return On Investment). Read part 1 for a guide to the essential social media metrics, where to find them and how to track them as well as Continue reading How to prove your social media ROI – 2015 Update

Download your social media campaign template to execute and measure your next campaign

Social Media Campaign Template

Your social media campaign kicks off with the first post, right? Wrong! Executing a successful social media campaign requires some planning. There are many ingredients you’ll need to make sure your campaign resonates with the right people, and we’ve collected Continue reading Download your social media campaign template to execute and measure your next campaign

Free Resource: Audience Engagement Social Media Guide

Audience Social Media Engagement Guide

In March, my associate, Sabrina Harvey, and I created this social media guide for constituents attending CARE’s national advocacy conference. While this was my fifth year covering social media at the conference, this was the first time we created a Continue reading Free Resource: Audience Engagement Social Media Guide

5 important lessons from the #BringBackOurGirls hashtag

#BringBackOurGirls Empty Classroom

The viral #BringBackOurGirls hashtag campaign demanding the safe return of the kidnapped Nigerian school girls has taken over the internet in a matter of days. The unprecedented reach of this social campaign may have already had influence on the presidential Continue reading 5 important lessons from the #BringBackOurGirls hashtag