How to unify social media metrics across platforms

social media metrics

One of the things that makes social media marketing both gratifying and frustrating is that each of the social platforms are so different. They all function a little bit differently, indicators of success vary slightly, and they all track different Continue reading How to unify social media metrics across platforms

Use Tableau Public for free social media analytics you won’t find anywhere else

Social Media Analytics Weekday

There are tons of free tools out there that allow you to plug in your social media profiles and spit out a plethora of social media analytics without sharing the data behind it. What’s the time frame? How many posts Continue reading Use Tableau Public for free social media analytics you won’t find anywhere else

How to prove your social media ROI – 2015 Update

Social Media ROI

This is part 2 of a 2-part series on measuring social media ROI (Return On Investment). Read part 1 for a guide to the essential social media metrics, where to find them and how to track them as well as Continue reading How to prove your social media ROI – 2015 Update

Download your free 2015 Social Media Metrics Tracking Template

Download Social Media Metrics Tracking Template

This is part 1 of a 2-part series. Read part 2, “How to prove your social media ROI.” It’s a new year, and, among other things, that means new numbers and new spreadsheets. While we can’t help you with your Continue reading Download your free 2015 Social Media Metrics Tracking Template