How to use Google Analytics to enhance your social media ROI

social media roi

The social media ROI (Return On Investment) is an elusive concept to many digital marketers. It’s defined, measured and calculated differently across different industries, companies and agencies. But what almost all brands and businesses have in common, however, is that Continue reading How to use Google Analytics to enhance your social media ROI

Supercharge your content strategy with this Facebook Insights hack

Facebook Insights Color Coded Spreadsheet

While there’s certainly a wealth of data to be gleaned on the Facebook Insights tab, a color-coded analysis on the Excel export can teach you a lot very quickly about what’s working, what isn’t and why. What I love about Continue reading Supercharge your content strategy with this Facebook Insights hack

5 social media integration mistakes you didn’t realize you’re making on your website

social media integration - social media icons

Social media and your website are in a serious, committed, long-term relationship. For all intents and purposes, they are married. That means a decision for one platform should never be made without consulting the health and well-being of the other. Continue reading 5 social media integration mistakes you didn’t realize you’re making on your website

6 things you can do right now to exponentially increase your Twitter reach

If a tweet is published, but no one reads it, was it on brand? No, it was a colossal waste of time. Sometimes Twitter can feel like shouting into a crowded room, but thankfully, there are a couple strategy tweaks Continue reading 6 things you can do right now to exponentially increase your Twitter reach

Social media checklist – get it all done in under an hour a day

Social Media Checklist

Social media is like a hurricane that, within just a couple of years, blew across industries disrupting the lives of marketers with already very full plates. And let’s be honest – for many businesses – it fell into the laps Continue reading Social media checklist – get it all done in under an hour a day

Top 5 social media myths it’s time to stop believing in 2015

social media myths

Social media seems to be everywhere you look, but it’s still a relatively new phenomenon. That means there are plenty of antiquated and flat-out wrong perceptions of how, why and the best ways to use these channels for business. Below Continue reading Top 5 social media myths it’s time to stop believing in 2015

How to prove your social media ROI – 2015 Update

Social Media ROI

This is part 2 of a 2-part series on measuring social media ROI (Return On Investment). Read part 1 for a guide to the essential social media metrics, where to find them and how to track them as well as Continue reading How to prove your social media ROI – 2015 Update