6 Twitter lists you need to build a killer content marketing strategy

Twitter Lists

Perhaps one of the most under-utilized features in social media and content marketing, Twitter lists can provide the solutions you need to be a more productive social media marketer and content aggregator. Build and maintain the six Twitter lists below Continue reading 6 Twitter lists you need to build a killer content marketing strategy

5 hidden gems you can find on Facebook Insights

Facebook Insights - Engagement Rate

As marketers, we love the wealth of data on Facebook Insights. More data is always better, right? But it can be a bit of a time suck mining through it to find what’s most useful. Unfortunately, with Facebook Insights, some Continue reading 5 hidden gems you can find on Facebook Insights

6 social media lessons we can learn from man’s best friend

social Media lessons I learned from my dog

Two years ago this week, we adopted our dog Niles less than two weeks after our honeymoon. Since then, he’s taught us a lot about love (it’s amazing you can look into the eyes of that little fluff ball while Continue reading 6 social media lessons we can learn from man’s best friend

An hour a day: Create your social media content strategy in one week

Social media, that’s just 140 characters, right? Easy! Unfortunately, that’s not the case. Social media is a lot more than writing a tweet. It’s knowing how your audience is going to react before they do. It’s not just knowing what Continue reading An hour a day: Create your social media content strategy in one week

Free Resource: Audience Engagement Social Media Guide

Audience Social Media Engagement Guide

In March, my associate, Sabrina Harvey, and I created this social media guide for constituents attending CARE’s national advocacy conference. While this was my fifth year covering social media at the conference, this was the first time we created a Continue reading Free Resource: Audience Engagement Social Media Guide

5 important lessons from the #BringBackOurGirls hashtag

#BringBackOurGirls Empty Classroom

The viral #BringBackOurGirls hashtag campaign demanding the safe return of the kidnapped Nigerian school girls has taken over the internet in a matter of days. The unprecedented reach of this social campaign may have already had influence on the presidential Continue reading 5 important lessons from the #BringBackOurGirls hashtag

Spring clean your social media strategy

Spring Cleaning Dog

Spring cleaning isn’t just for those pesky tomato stains or ceiling fan dust. It’s an opportunity to provide those same “fresh start” principles to your social media strategy. Summer is on its way, which hopefully means craziness at the office Continue reading Spring clean your social media strategy