The best way to become a Twitter influencer is to know Twitter influencers. Every industry is unique, but there are a few steps you can follow to build a forceful Twitter influencer list on almost any topic that you can Continue reading How to build a Twitter influencer list on any topic
If a tweet is published, but no one reads it, was it on brand? No, it was a colossal waste of time. Sometimes Twitter can feel like shouting into a crowded room, but thankfully, there are a couple strategy tweaks Continue reading 6 things you can do right now to exponentially increase your Twitter reach
There are tons of free tools out there that allow you to plug in your social media profiles and spit out a plethora of social media analytics without sharing the data behind it. What’s the time frame? How many posts Continue reading Use Tableau Public for free social media analytics you won’t find anywhere else
Perhaps one of the most under-utilized features in social media and content marketing, Twitter lists can provide the solutions you need to be a more productive social media marketer and content aggregator. Build and maintain the six Twitter lists below Continue reading 6 Twitter lists you need to build a killer content marketing strategy
I made this calculator for a workshop I’ll be hosting for CARE colleagues in Africa next week. Their internet connection is often spotty, so when planning their tweets, I figured it would be useful to have an offline tool to Continue reading Twitter calculator: Will it fit?
One of the biggest perks of being a social media professional is how in demand you are. New social media jobs appear on job boards across the country every single day. However, there are also a lot of you, and Continue reading 5 creative ways to find social media jobs
Writing tweets will improve your writing and marketing skills in ways you’ve never imagined. Most writers never imagined tweeting for a living. Writing 140 characters is a far cry from writing a novel or a long-form magazine piece. Still, many Continue reading 6 ways Twitter will make you a better writer
Measure your social media ROI in 5 easy steps When you start adding likes, follows, retweets, shares, etc., you can come up with some very big numbers, which are all but meaningless when not presented with proper context. Below I Continue reading How to measure your ROI on social media marketing
2013 seems to be the year of “year in review.” For the last few days, my Twitter feed has been inundated with “best of” lists and “top [insert any number between 3 and 15]” recaps. And with so many tools Continue reading 2013 is the year of the year in review
This past April we started using a tool called Argyle Social to schedule, monitor and track social media. One of the platform’s biggest selling points was its advanced analytics dashboard, which makes it possible to track progress across various campaigns and Continue reading The best tweets of 2013?