While Instagram doesn’t currently have an analytics dashboard, a free application called Iconosquare will provide you with data for your Instagram account.
Step 1: Log in with your Instagram information
Good news! If you have an Instagram account, you already have an Iconosquare account! All you have to do is visit www.iconosquare.com and log in on the upper right corner with your Instagram account details.
Step 2: Access your analytics dashboard
There are many things you can do with Iconosquare, including liking and commenting on the photos of the people you follow, searching popular hashtags and moderating your comments. But, to simply access your analytics, click on the “Statistics” tab on the menu bar at the top of the page.
Step 3: View your totals
When you reach the Statistics page, the first box will show you your total number of media, comments, likes, followers and the number of people you’re following. Additionally, the box below will show you how many followers you’ve gained and lost in the past 7 days.
Step 4: See how much you’ve improved in the current month
Click on the “Rolling month analysis” on the left side and see the percent increase or decrease in your number of posts, likes, comments and followers compared to the previous month.
How to use this information: The best Instagrammers see growth in their engagement and followers every month. Set a goal for what percentage growth you want to achieve each month. If you’re not meeting this goal, explore the other elements of your analytics dashboard to try to figure out what kind of photos are most engaging, and adjust your strategy accordingly.
Step 5: Analyze the Instagram habits you’ve formed
Click on the “Content” tab beneath the “Rolling month analysis” to learn the following:
- How often you post
- On which days, months and years you post most frequently
- Which hashtag you use most often
- Which filters you use most often
- Which locations you post from most often
How to use this information: Compare the filters, hashtags and locations you most frequently use, as well as the days and times you most frequently post, to your most successful content. For example, if you’re seeing the most success on Sundays, but post most often on other days, adjust your schedule so you’re sharing the most frequently on the days you receive the most engagement.
Step 6: See how your Likes and Comments are growing or shrinking over time
Click on the “Engagement” tab on the left, beneath the “Content” tab and you’ll see a chart of how many Likes you gained each month. Beneath the chart, Iconosquare will show you your most-Liked Instagram photos of all time.
When you scroll down the page, you’ll find the same chart and photos for your Comments.
How to use this information: Carefully analyze the images that are receiving the highest levels of engagement. Look for patterns and other insights into why this content is most successful. Are your most engaging content pictures of yourself? Pictures of others? Photos of scenery or animals? Analyze all of the different angles to understand what types of images receive engagement, then create a plan to share these types of photos going forward.
Step 7: Share your stats!
If you’re proud of your analytics, share them with your community! Iconosquare automatically creates beautiful graphics to display your milestones that you can post on Instagram and other social channels.
Just click on the “Snapshots” tab on the main menu at the top of the screen and tell Iconosquare to send all of your analytics snapshots to your email. Then, share the images on all of your social media networks!
What have you learned about your images by tracking your Instagram analytics? Tell us in the comments below!
This post first appeared on Social Media Japan.