If a tweet is published, but no one reads it, was it on brand? No, it was a colossal waste of time. Sometimes Twitter can feel like shouting into a crowded room, but thankfully, there are a couple strategy tweaks to help you reach the right people. Below, we share 6 strategies you can implement right now to immediately increase your Twitter reach.
1. Tag authors in your posts
There’s really only one thing that separates Twitter from being a bunch of people shouting in a crowded digital room. Conversation. You can tweet as much as you want, but if you’re not connecting with people, you may as well be screaming in Times Square.
In addition to engaging with prospects and influencers, you can expand your reach with small enhancements to the tweets you’re already sharing with your entire audience. It’s simple – just tag the people who deserve credit.
If you’re tweeting an article, rather than tagging the website or news service in which it appeared, check the byline and find the author on Twitter. That’s the person you want to credit in your tweet. It’s their work, and their baby. They’re much more likely to be watching to see how their piece is circulating on social media than the host site – and more likely to engage with those who are spreading it.
But authors aren’t necessarily the only people who deserve an @ mention. Did you originally see the article on someone else’s Twitter feed? Thank them with a mention. Think one of your Twitter followers in particular would enjoy the article? Tag them.
Of course you don’t want to go overboard with more than a couple mentions per tweet – but if you pick the right one or two, you’ll be amazed by how quickly you’re exposed to new audiences.
2. Use the right hashtag
Hashtags are what make a big feed small. If you’re following more than a couple hundred people, your feed moves so fast it’s impossible to keep up. Smart Twitter users have figured this out, and instead curate hashtags to keep up with news and trends.
Not just using hashtags in your tweets, but using the right hashtags (i.e. the hashtags people are actually curating), is probably the number one fastest way to grow your reach.
Free tools like Ritetag and Hashtagify will who you stats like volume, engagement and potential reach for any hashtag, as well as related hashtags and their volume. Bottlenose’s free tool Sonar Solo will show you a visual simulation of how your hashtag is performing, and web it to hashtags and influencers it’s commonly used with.
3. Participate in Twitter chats
What better way to engage in a social conversation than joining a bunch of people who’ve decided to have a conversation with a set topic at a set time?
Twitter chats are a great way to connect with new people in your industry because it’s a self selecting group of people you know are a) active on Twitter and b) in your field, or at least with a vested interest in the chat’s topic.
There are a variety of Twitter chats on numerous topics happening every day – it’s just a matter of finding the right one for you. This blog post from Buffer offers a number of resources for identifying and participating in Twitter chats.
4. Tweet at the right time
Twitter is bustling at all hours, day and night, but that doesn’t mean that you should pick any given time to engage with your audience. Optimizing the timing of your tweets can make all the difference between getting lost in the feed and engaging with your target audience. Last week’s blog post covers how to use Tableau Public to find the best time to tweet to have the biggest impact.
5. Tweet rich media
Tweets with rich media (images, videos, and Twitter cards) get more engagement. Period. There are probably a number of reasons for this – the most obvious being that visual information is more attention grabbing and easier to digest in such a fast-paced environment.
However, I’d like to make another case for it. Rich media tweets take up more space on the feed.
Compare the screenshots below, which were taken in the exact same spatial region in the same browser. The tweets in the newsfeed of the screenshot on the left contain no images, while both tweets on the right do. It’s proof that 1 rich media tweet is worth the real estate of 3 separate tweets.
Remember that annoying girl from high school with an inscrutable talent for making absolutely everything about her? Do that, except with your brand on Twitter.
Newsjacking literally means hijacking the news, or spinning it in a way that highlights your brand. This can be as simple as posting a popular news story with something in the tweet text about your brand, or taking a story or popular topic and creating proprietary content.
— United (@united) February 27, 2015
Use content curation and trend identifying tools like Buzzsumo, Swayy and TalkWalker to find trending content to newsjack. Creating Twitter lists with influencers and curating hashtags via Tweetdeck and Hootsuite streams are also great ways to find trending content.
Twitter reach can be frustrating and at times, downright infuriating. Thankfully, it’s also one of the easiest social media challenges to hack with the tips above. What do you do to improve your Twitter reach? Tell us in the comments below!